Competitor Analysis- Boeing

Competitor Analysis – Product These two companies Boeing and Airbus in the Aviation Industry, there have always been various airframe producers which were competing against each other. Throughout the years, two of them gained the majority of the market share. The American company Boeing has been the market leader for a very long period of time, until Airbus outturned them for the first time in 2002. In recent years, Airbus has put itself at the top of the aircraft-building world with the A380, the whale of a plane that is the largest passenger jet in the world.In year 2011 Boeing has introduced the 747-8 International, the revamped version of the class 747 it calls the â€Å"Queen of the Skies. † We broke down the numbers in categories, based on size, power, capacity, luxury, availability, and more to compare this two aircraft. By comparing the capacity, Boeing’s 747-8I has a maximum capacity of 467 passengers. The Airbus A380 usually holds around 500 passengers, but has room for as many as 853. The Boeing’s wing span is 224. 6 feet. The A380 spreads out over 261. 7 feet.The 747-8I is more than 250 feet long, the A380 measures 238 feet. In fact, the 747-8I is the world’s longest passenger aircraft. By comparing weight and power, the 737-8I can take off with a weight of 987,000 pounds, and produces 66,500 pounds of thrust, the A380’s maximum takeoff weight is 1,235,000 pounds, and it produces up to 70,000 pounds of thrust. That gives the 747-8I more power per pound. Boeing’s jet can go 11,443 miles in the air, for A380 can only do 9,756 miles. The difference mean the 747-9I can fly New York to Sydney without stopping, but the A380 cannot.Next, comparing the availability, so far, Lufthansa, Cathay Pacific, Korea Air, and a few other airlines have placed orders with Boeing. The A380 has been around longer, and is flown by Air France, Emirates, Qantas, Lufthansa, British Airways, Korea Air, Virgin Atlantic, and more. Because the A380 has been around longer, it's easier to get on board. About 1st class luxury, First class on a Lufthansa 747-8I includes a personal locker and an especially wide seat that goes fully flat for comfortable sleeping, in the other way Emirate's A380's first class includes two lounges, private suites, and a shower spa.For travelers looking for top of the line luxury, there are better choices offered by airlines flying the A380. By comparing the price, Boeing sells the â€Å"Queen of the Skies† for $351. 4 million. A new Airbus A380 is more expensive, at $389. 9 million. The Boeing 747-8I is new and the A380 has been in service for several years, which accounts for some of the differences. Boeing's jet has a lot going for it, especially the fact that it is the newer aircraft.But for those looking to get in the air today, the Airbus A380 is bigger, more luxurious, and more available. Competitor Analysis – Company Technology Airbus sought to compete with the w ell-established Boeing in the 1970s through its introduction of advanced technology. For example, the A300 made the most extensive use of composite materials yet seen in an aircraft of that era, and by automating the flight engineer's functions, was the first large commercial jet to have a two-man flight crew.In the 1980s Airbus was the first to introduce digital fly-by-wire controls into an airliner (the A320). With Airbus now an established competitor to Boeing, both companies use advanced technology to seek performance advantages in their products. For example, the Boeing 787 Dreamliner is the first large airliner to use composites for most of its construction. Currency Boeing's production costs are mostly in United States dollars, whereas Airbus' production costs are mostly in euros.When the dollar appreciates against the euro the cost of producing a Boeing aircraft rises relatively to the cost of producing an Airbus aircraft, and conversely when the dollar falls relative to the euro it is an advantage for Boeing. There are also possible currency risks and benefits involved in the way aircraft are sold. Boeing typically prices its aircraft only in dollars, while Airbus, although pricing most aircraft sales in dollars, has been known to be more flexible and has priced some aircraft sales in Asia and the Middle East in multiple currencies.Depending on currency fluctuations between the acceptance of the order and the delivery of the aircraft this can result in an extra profit or extra expense — or, if Airbus has purchased insurance against such fluctuations, an additional cost regardless. Safety Both aircraft manufacturers have good safety records on recently manufactured aircraft. By convention, both companies tend to avoid safety comparisons when selling their aircraft to airlines. Most aircraft dominating the companies' current sales, the Boeing 737-NG and Airbus A320 families and both companies' wide-body offerings, have good safety records.Older m odel aircraft such as the Boeing 727, the original Boeing 737s and 747s, Airbus A300 and Airbus A310, which were respectively first flown during the 1960s, 1970s, and 1980s, have had higher rates of fatal accidents. According to Airbus' John Leahy, the Boeing 787 Dreamliner battery problems will not cause customers to switch airplane supplier. Also, Boeing has recently re-designed the battery system for the Dreamliner so that it is impossible for it to catch fire. Flight testing is underway, and the 787 should soon return to flight.The world's safest commercial jetliner is the Boeing 777, with no fatalities. The A380 closely follows, but has made less flight so far, and has only been in service for a recent number of years. Outsourcing Because many of the world's airlines are wholly or partially government owned, aircraft procurement decisions are often taken according to political criteria in addition to commercial ones. Boeing and Airbus seek to exploit this by subcontracting prod uction of aircraft components or assemblies to manufacturers in countries of strategic importance in order to gain a competitive advantage.For example, Boeing has maintained longstanding relationships with Japanese suppliers including Mitsubishi Heavy Industries and Kawasaki Heavy Industries by which these companies have had increasing involvement on successive Boeing jet programs, a process which has helped Boeing achieve almost total dominance of the Japanese market for commercial jets. Outsourcing was extended on the 787 to the extent that Boeing's own involvement was reduced to little more than project management, design, assembly and test operation, outsourcing most of the actual manufacturing all around the world.Boeing has since stated that it â€Å"outsourced too much† and that future airplane projects will depend far more on its own engineering and production personnel. Partly because of its origins as a consortium of European companies, Airbus has had fewer opportun ities to outsource significant parts of its production beyond its own European plants. However, in 2009 Airbus opened an assembly plant in Tianjin, China for production of its A320 series airliners.

Difference in Lymphatic Function in Health and Disease State Essay

ABSTRACT High Performance Liquid Chromatography has been used to evolve an analytical procedure for the evaluation of the content of paracetamol in the bulk, dosage forms and in urine, a body fluid. Separation and resolution have been achieved with a combination of methanol and 2.5% acetic acid (15:85) on a reversed-phase column at ambient temperature. Elution was isocratic with UV detection at 257nm. Internal standard calibration method was used for quantitation with caffeine as the internal standard. Mean retention times for paracetamol and caffeine were respectively 2.61  ± 0.13 min and 11.98  ± 0.72 min . The calibration curve was linear over the range 0.1-5.0ÃŽ ¼g/ml. The method was also suitable for the assay of paracetamol-codeine combination drug as well as estimation of the amount of constituents in urine when the wavelength of UV detection was 245 nm with acetanilide as the internal standard. Keywords: Chromatography, isocratic, internal standard, in vivo and in vitro INTRODUCTION Paracetamol (N-(4-hydroxyphenyl) acetamide) tablets are listed among the essential drugs selected for the health care delivery system in Ghana. OH NHCOCH3 Figure 1: Chemical Structure of Paracetamol Paracetamol is very much used for antipyresis and analgesia without prescription. The drug is useful in mild to moderate pain such as headache, myalgia and postpartum pain. It is a very good alternative for mild to moderate pain in patients who cannot take aspirin because of allergy,  haemophilia, history of peptic ulcer and asthma. (Katzung, 1989). As a result of the Ghana government’s policy of generic prescribing, the liberalization of trade and import laws, and the ever-increasing number of pharmaceutical industries, a wide range of paracetamol products appear on the Ghanaian market. According to the Ghana National Drugs Policy, only drugs conforming to nationally accepted and/or internationally recognized quality standards shall be permitted to be procured and distributed in the country (Ghana National Drugs Policy, 1999). Any study therefore designed to monitor and improve the quality evaluation of pharmaceutical products both at the time of registration and post-market is very essential in the policy and technical guidelines of drug regulatory authorities such as the Food and Drugs Board. Such a study also benefits the Ghana Health Service in the sense that procurement staff, prescribers, dispensers and patients have access to high-quality and efficacious drug products. Pharmaceutical industries may also have simpl e analytical procedures for both in-process and finished product evaluations. The HPLC has been used to determine paracetamol in tablets. Franeta et al (2002) used the HPLC for the  19 simultaneous determination of acetylsalicylic acid, paracetamol, caffeine and phenobarbital in tablets on a reversed-phase column using a mixture of acetonitrile and water (25:75 v/v) adjusted to pH 2.5 with phosphoric acid. The Bio Rad 1801 UV-Vis detector was used (207 nm). Ramos-Martos et al (2001) also described a rapid reversed-phase HPLC method with UV detection for the simultaneous determination of acetylsalicylic acid, caffeine, codeine, paracetamol, pyridoxine and thiamine in pharmaceutical preparations using two successive eluants of water for 5 minutes and acetonitrile-water (75: 25 v/v) for 9 minutes, both eluants adjusted to pH 2.1 with phosphoric acid. Codeine was determined at 240 nm whilst the rest were detected at 285 nm. Okine et al (2003) used a mixture of methanol and 0.05M NaH2PO4 (17:83), pH  2.0 with UV detection (273 nm) for eluting ascorbic acid, paracetamol and caffeine combined in a tablet. Apart from the high cost of acetonitrile for routine analysis, the systems were not selective for unchanged paracetamol in urine. It therefore becomes imperative to evolve a system that is cost effective and selective for paracetamol in the bulk powder, dosage forms and biological fluids s uch as blood and urine for easier routine in vitro and in vivo monitoring of drug samples. EXPERIMENTAL Components of the Liquid Chromatograph Pump: Spectra System P100 (Spectra Physics) Detector: Spectra 100 Variable Wavelength Detector (Spectra Physics) Integrator: CR501 Chromatopac (Schimadzu) Sample Injector: Syringe loading sample injector fitted with an external 20 µl loop (Model no. 8125-095) Stationary phase: Spherisorb HPLC column, S10 ODS2 (10cm, 4.6mm) Materials  Pure paracetamol powder (Chemcon GmbH, Germany), Paracetamol tablets (Phyto-Riker Ltd., Ghana), Paracetamol tablets ( PZ Co Ltd., Ghana), Paracetamol tablets (Tylenol Forte, Cilag Ltd., Switzerland), Paracetamol-codeine combination product (Paracod, Phyto-Riker Ltd., Ghana), Paracetamol-codeine combination product (Co-codamol, Alpharma, UK), blank urine sample, deionised water, urine samples with unchanged drug and drug metabolites, methanol (BDH), acetic acid (BDH), potassium dihydrogen phosphate (BDH), caffeine (BDH), salbutamol sulphate (Shubhmets, Mumbai, India), citric acid (Acid India) and phenyl ethanolamine (Blue Bird, Mumbai, India) Method Design Considerations Information on the physico-chemical properties of paracetamol and the other chemicals above were searched. Details considered include solubility properties, chemical structures, acid dissociation constants (pka), level of purity, stability in solution and ultraviolet light absorption pattern in acidic, basic and neutral media with their respective wavelengths of maximum absorption (Moffat, 1986; British Pharmacopoeia, 2000). The substances were found moderately polar. Based on their polarity, reversed-phase HPLC was  considered more applicable because in this mode, a nonpolar stationary phase and a polar mobile phase were utilised so that more polar substances were eluted before the relatively nonpolar. The differences in the physico-chemical properties of paracetamol and the other chemicals aided in selecting an internal standard for the study since they all interacted differently with a chosen combination of mobile phase to give a chromatogram of different separations, resolution s and retention times. Various combinations of methanol/phosphate buffer and methanol/water (pH and ionic strength modified with acetic acid) were tried in order to optimise column capacity factor for separation and resolution. Each concentration of phosphate buffer or water (various pH) was combined with methanol in various proportions, starting with a 50:50 combination and gradually increasing and decreasing the aqueous content while monitoring their respective effects on separation and resolution. All the mobile phase combinations tried could elute both paracetamol in the bulk powder and tablet matrix with reasonable retention, but not all the other chemicals being considered for an internal standard (caffeine, salbutamol, citric acid and phenyl ethanolamine). Some had poor resolution and tailing peaks while others had poor resolution and unduly long retention times. Some of the mobile phase combinations that could conveniently separate and resolve paracetamol in vitro could not separate and resolve blank urine (urine from a healthy person before drug was administered) spiked with a standard solution of paracetamol. Further altering the combination ratio, ionic strength and pH of the mobile phase produced the optimum system that could satisfactorily resolve paracetamol in the bulk powder, tablet matrix, spiked blank urine and unchanged paracetamol and other paracetamol metabolites  excreted in urine. Among the list of chemicals for an internal standard, caffeine was found the best under the optimum chromatographic conditions of the study. The best mobile phase combination was methanol/2.5 % acetic acid (15:85). Elution was isocratic because a single mobile phase combination was used. After other investigations, the best wavelength of maximum absorption for UV detection was 257 nm, absorption unit fraction scale (aufs) for  quantitative detect ion of the analyte at very small concentrations , 0.5, flow rate of mobile phase, 1.5 ml/min and chart recorder speed, 5 mm/min. Preparation of mobile phase The volume of mixtures do not usually equal the sum of the separate volumes making up the mixture as a result of differences in density and other physical factors such as volume expansion and contraction. The mobile phase was therefore prepared by measuring separately the volume of each component and mixing them together. All mobile phases prepared were filtered through a membrane filter before use. Validation of Analytical Method Various parameters can be evaluated for validating any newly developed analytical system. These include linearity, precision, accuracy, sensitivity and comparison to other standard methods. Comparison of new method with standard spectrophotometric method, (BP, 2000) The method was applied to paracetamol products from three pharmaceutical companies. Twenty tablets of each of the experimental paracetamol products were weighed together and finely powdered. A quantity of the powder containing 0.15g of paracetamol (0.1692g of Phyto-Riker Paracetamol, 0.1578g of PZ Paracetamol and 0.2001g of Tylenol Forte) was weighed and quantitatively transferred into a 200ml volumetric flask with 50ml of 0.1M NaOH and then diluted with 100ml of distilled water and shaken mechanically for 15 minutes. Sufficient distilled water was then added to produce 200ml. After filtration, further dilutions were made with distilled water such that the final concentration of paracetamol in solution was 0.00075 %w/v an d the NaOH, 0.01 M. The absorbance of the resulting solution was then taken in triplicate with the Cecil 7020 double beam UV spectrophotometer at a wavelength of 257nm with quartz cuvette of path length 1 cm using 0.01 M NaOH as the blank solvent. New Method For each of the experimental brands, sample preparation was done by crushing 20 tablets. A quantity of the powder equivalent to 0.1g of paracetamol (0.1128g of Phyto-Riker Paracetamol, 0.1052g of PZ Paracetamol and 0.1333g of Tylenol Forte) was weighed and quantitatively transferred into a clean 100ml volumetric flask with 20ml of methanol. It was then mechanically  shaken for 10 minutes. It was diluted to the 100ml mark with deionised water. Insoluble excipients were filtered off through a medium porosity sintered glass filter. A 0.1%w/v aqueous solution of caffeine was also prepared as a stock internal standard solution. A final solution containing 0.00025% paracetamol and 0.001 %w/v caffeine was prepared for the HPLC analysis. Triplicate injections onto the column were successively done for each of the experimental brands. Average peak area ratios (test sample/internal standard) for the various samples were calculated from their chromatograms. The actual concentration of paracetamol in each of the samples analysed was interpolated from a calibration curve using the average peak area ratios. The student’s t-test was used to compare the means of the two methods while the variances were compared with the f-test. Calibration Graph The range of concentrations used was 0.000005%-0.001%w/v. The new HPLC method was used for the determinations. Injections were done in triplicate for each of the concentrations in the above range. A graph of average peak area ratio was plotted against concentration. All the concentrations used gave signals but not all the signals were proportional to concentration. Concentrations that were not detected proportionally defined the limits of detector linearity under the given set of experimental conditions. Before preparing the solutions for the calibration curve, the paracetamol reference powder was identified and characterised according to BP 2000. Determination of inter-day variation of  analytical method The inter-day variation was investigated to assess the likely variations in results from day to day when the new method is used. This involved the HPLC assay of paracetamol of approximately the same concentrations on two different days under same conditions. The results for the two different days were paired and the f-test applied to determine likely significant difference in their variances. Determination of intra-day variation of the analytical method Several assays of paracetamol were done within the same day to determine the repeatability of the new method. Seven sets of solutions of approximately the same concentration (0.0001 %w/v) from the same homogenous stock were prepared and successively analysed with the HPLC. Each set was run three times and the average peak area ratio taken to represent that set. Actual concentrations of solutions were interpolated from the calibration graph. The relative standard deviation of results was calculated to determine the level of repeatability. The concentration of paracetamol solution was so chosen to ensure that readings were taken within the linear region of the calibration curve. Application of analytical procedure to urine, a body fluid After following all pharmacokinetic protocols (Shargel and Andrew, 1993) six healthy male volunteers between the ages of 26 and 32 years were each given 1.0g of paracetamol tablets and had their urine samples collected at specific time intervals for 24 hours. All subjects had the same time points of urine collection after administration of the tablets and these were: 0.5, 1.0, 1.5, 2.0, 3.0, 4.0, 5.0, 6.0, 9.0, 12.0, 18.0 and 24.0 hours. The entire volume of urine voided during each sampling interval was pooled together and recorded and the analysis done immediately. Where urine samples had to be kept overnight, quantities were kept tight in sample tubes and frozen. Other applications The new HPLC method was also applied to a combination product containing paracetamol and codeine both for assay and determination of unchanged forms of the two constituents in urine. RESULTS AND DISCUSSION Since paracetamol is a compound of moderate polarity as shown by its chemical structure in Figure 1, a reversed-phase column with a polar mobile phase was used. The mobile phase was methanol/2.5% acetic acid (15:85). In reversed-phase separation, compounds were separated based on their hydrophobicity. Retention increased as the solutes decreased in polarity; thus, polar species were eluted first. Hence, eluting time increased by increasing the polarity (water content) of the eluent. The pH of the eluent  as well as the pka of the drug being separated affected the elution profile. Figures 2 (a-c) therefore show different elution profiles and retention times because of the differences in the physicochemical properties of the analytes under review. The retention time of caffeine (11.98  ± 0.72 min) was greater than paracetamol (2.61  ± 0.13 min) because it was greatly retained on the column as evidenced by the tailing nature of the caffeine peak because of its relatively greater h ydrophobicity. The components of the blank urine though poorly resolved, had shorter retention times (< 2.5 min) than paracetamol because they were relatively more polar and interacted better with the polar mobile phase, resulting in decreased retention. The presence of aromatic rings together with auxochromes in the chemical structures of paracetamol and caffeine made UV absorption possible for monitoring the column effluent. As regards the intra-day precision of the new method, the relative standard deviation (RSD) of repeated assay of separate identical samples of concentration 1 µg/ml was 2.17% (Table 1 and 2). According to Dong (2000), only HPLC analysis with modern auto samplers yields RSD of less than 2.0%. Manual sample injections with RSD of 2.17 can therefore not be said to have a poor potential to give reproducible data under the same experimental conditions. Random errors from analysts might as well have contributed to the RSD value being greater than 2.0%. The degree of agreement among the individual observations was indicated by the value of the absolute precision (0.02). This appears small and suggests a good level of agreement between test results. The inter-day precision from Table 3 and 4 was high as there was no statistical difference between the variances of the set of analytical data generated for two different days at a confidence level of 95%. The method therefore was reproducible and could produce data for peer analysis. There was a positive correlation between peak area ratios and the concentrations of analyte (Figure 3). Correlation coefficient (r2) of 0.9998 implies that the scatter presented in Figure 3 was accurate enough for predictable purposes within limits of detector linearity. From Table 5, the range of detector linearity was established as 0.1-5.0  µg/ml. Under the set of experimental conditions, the lowest concentration of paracetamol that was detected but did not necessarily produce a signal that was proportional to concentration was 0.05  µg/ml. However, signal for 0.2  µg/ml paracetamol solution was approximately twice that of 0.1  µg/ml. Since the minimum concentration of paracetamol that started varying proportionally with peak area ratio was 0.1  µg/ml, it was chosen as the limit of quantitation of the method. This observation was in good agreement with what has been reported that in many cases, the limit of quantitation is approximately twice the limit of detection (Seth i, 1993; Olaniyi, 2000). The upper limit of quantitation was also set at 5.0 µg/ml because there was no proportional increase in peak area on increasing paracetamol concentration from 5 to 10  µg/ml. Evidence of correlation between the new method and that of British Pharmacopoeia (2000) for the assay of paracetamol tablets was positive. The F-test at 95% confidence level, showed no significant difference between the variances of both the HPLC and UV methods (Table 6). This means that within certain limits, both methods have comparable precisions. However, the absolute precision of the two methods at the same confidence level indicates that the HPLC method has a better precision. The absolute precision values were respectively 1.90 and 2.12 (Table 7). As regards accuracy, even though the results of both methods complied with BP (2000) limits for content of paracetamol in tablets (Table 8), a significant difference was observed between the means of the two methods when the student’s t-test was applied (Table 6). Assessing the absolute error of the mean for the two methods, the HPLC results (2.3%) was found to be more accurate than the UV (4.3%) (Table 7). Moffat (1986) reported that when a dose of paracetamol tablets is administered orally, close to 5% is excreted unchanged in urine. As found in this study, only a small fraction of the absorbed dose was excreted unchanged for all the paracetamol products. These were 5.3 ±0.9%, 5.3 ±1.2% and 5.0 ±0.7% respectively for Paracetamol CoA, Paracetamol CoB and Paracetamol CoC (Table 9). These values are closely in agreement with what has already been reported, making the new method suitable for the detection and quantitation of paracetamol in urine. CONCLUSIONS Paracetamol in the bulk, dosage form and urine has been analysed accurately and precisely by HPLC with Methanol / 2.5% acetic acid (15: 85) in the reversed-phase mode at a wavelength of 257 nm using caffeine as the internal standard. The method has also been used for the detection and quantitation of codeine and paracetamol in urine as well as codeine-paracetamol combination tablet. The wavelength of detection in this case was 245 nm with acetanilide as the internal standard. REFERENCES British Pharmacopoeia (BP) (2000). Volumes I &II, CD-ROM, The British Pharmacopoeial Commission. Dong, W. M. (2000). Precision in HPLC. In Today’s Chemist at Work (2000), 9 (8): 28-32. Franeta, J. T., Agbaba, D., Eric, S., Pavkov, S., Aleksi, M. and Vladimirov, S. (2002). HPLC assay of acetylsalicylic acid, paracetamol, caffeine and phenobarbital in tablets, Farmaco Sep; 57 (9): 709-13 Ghana National Drugs Policy (1999). Ministry of Health, Ghana. pp 4, 7, 12 and 19 Katzung, G. B. (1989). Basic and Clinical Pharmacology, 4th edition, Appleton and Lange, Norwalk, CT. p 444 Moffat, A. C. (1986). Clarke’s Isolation and Identification of Drugs, 2nd edition, the Pharmaceutical Press, London. pp 420-421, 849-850 Okine, N.N.A., Asiedu, K.S. and Acheampong, J. (2003). RP-LC determination of ascorbic acid, paracetamol and caffeine in multicomponent anti-cold preparation, Journal of Science and Technology, 23 (1): 55 Olaniyi, A. A. (2000). Principles of Drug Quality Assurance and Pharmaceutical Analysis, Monsuro Publishers, Ibadan, Nigeria. Ramos-Martos, N., Aguirre-Gomez, F., Molina-Diaz, A., Capitan-Valley, L. F. (2001). Application of liquid chromatography to the simultaneous determination of acetylsalicylic acid, caffeine, codeine, paracetamol, pyridoxine and thiamine in pharmaceutical preparations. J.A.O.C. Int. May-Jun; 84 (3): 676-83 Sethi, P. D. (1993). Quantitative Analysis of Drugs in Pharmaceutical Formulations, 2nd edition, C.B.S Publishers and Distributors, New Delhi. pp 33-37 Shargel, L., Andrew, B. C. Y. (1993). Applied Biopharmaceutics and Pharmacokinetics, 3rd edition, Appleton and Lange, Norwalk, CT. pp 205-209

China's population policy Essay Example | Topics and Well Written Essays - 500 words

China's population policy - Essay Example 2. China would face numerous environmental downfalls if they did not enact the population growth policy. The more space that people take up, the less room there is available for farmland and forests, which are vital to the food production of society. Plants and animals become extinct as their homes are torn up to make room for more people. The waste and pollution that come from people would increase, which would affect the habitats of plants and animals. Urban areas would continue to expand, depleting natural resources that humans depend on, such as drinkable water and fossil fuel (Putten, 2010). 3. The greatest benefit that could come of China’s population growth policy is that there would simply be more of everything. There would be more space for people. There would be less need to cut down forests, so there would be more wildlife. Fewer plants and animals would risk becoming extinct. There would be more resources available to everyone; when there are more resources, not only do people not have to worry about surviving, but there would be a greater amount of resources to go around. Also, epidemics would be fewer, there would be less overwhelmed social services, such as health care and education, and fewer people living in poverty. China could become an even more dependent country if they lost the risk of losing their resources to overpopulation. However, a major downfall of China’s policy is that it could lead to an aging population because not enough children are being born (Greenhalgh, 2008). As such, despite the condition they currently are in, China has the potential of facing underpopulation. In the case of underpopulation, they would have too many resources, yet not enough people to pay to for them. 4. China’s policy could scientifically impact the population due to some of the medical procedures undergone to make sure that women do not exceed giving birth to

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Ethical Issues Affecting Businesses Today Term Paper

Ethical Issues Affecting Businesses Today - Term Paper Example There exists a direct correlation between ethics and businesses, with the long-term benefits associated with the interaction between the two being sustainable businesses. To understand what constitutes a responsible business, it is essential to consider morally acceptable business practices. In this regard, a responsible business behaves ethically and ethics are the moral precepts that determine the acceptable code of behavior (Riley 2012). The responsible business practice entails making decisions that are both legal and morally sound, basing on general standards of acceptable behavior in society. The other notions that work in conjunction with business ethics include corporate social responsibility, corporate responsibility, sustainable business and social enterprise, whereby it is hardly possible to separate these concepts, as they are highly interrelated. This is because an ethical business must be socially responsible, and similarly, a socially responsible business must be ethic al; therefore, these concepts are interlinked. Social responsibility is a broad concept as it covers the relationship between businesses and all the stakeholders involved and this relationship is defined with ethical principles and obligations. Every business is obliged to operate responsibly, and this entails doing what is morally acceptable and right all times; this calls for the establishment of principles that act as guidelines for the business. These principles define how the business relates to other stakeholders in the society such as consumers, suppliers, the surrounding communities and the government at large. Businesses must be careful to maintain good relationships with all these stakeholders for if they have to operate within the financial markets; this has both long term and short-term benefits. Businesses that are able to maintain such effective relationships are thus said to be socially responsible;  a socially responsible  business meets its  obligations to soc iety. For instance, businesses are expected to treat their employees with the utmost respect especially concerning employee privacy and protect employee rights such as entitlement to decent wages (Patil 2012); businesses that breach this obligation are bound to face criticism. Many businesses today have signed the UN Global Compact that obliges them to be socially responsible especially concerning environmental protection, human rights and labor standards (â€Å"From Fringe to mainstream† 2012). There has been a global drive to help firms become more socially responsible, especially with the initiatives of B- Lab, a non-profit organization that helps private firms be socially responsible (â€Å"B Lab's Bart Houlahan† 2012). Corporate responsibility entails being accountable to the society in general, by engaging in healthy business practices that promote the wellbeing of the world at large. In this case, businesses must take responsibility for their actions, as a form of responsible business behavior as opposed to being insensitive and unresponsive. Both excellent and awful corporate responsibility influences not only on the local communities of operation but also on the world at large. For instance, corporate responsibility has socio-economic and environmental effects in the world, and these can be either positive or negative.

Marketing strategy of Pizza Hut in the U.S Term Paper

Marketing strategy of Pizza Hut in the U.S - Term Paper Example The firm currently employs 160000 people in and outside the United States. The firm had a net sales value of $12.6 billion at the end of 2013, a figure that almost double of the closest rival, Domino. The paper will analyze the different strategies that pizza hut uses to create and maintain a customer base. It also analyses the market using the standard porter five forces that include, competition analysis, threats of new entrants, and threats of substitutes and bargaining power of suppliers and buyers. Moreover, the paper will deal with marketing strategies, the 5 P’s in chapter 2. Currently, Pizza Hut ranks first among pizza vendors in terms of market share and sales. The firm has several well off competitors whose worth in the market is worrisome for Pizza hut. Some of the major competitors are Domino, Little Caesars and Papa John’s. The competitors are engaged in similar trade as pizza hut and their success in the industry is harmful to Pizza Hut. Domino Inc. is ranked second in sales after pizza hut. The firm is number eight in the overall quick food category. This implies that the firm offers stiff competition worthy of consideration. Given that the firm offers related services just like pizza hut, it is expected that its growth would bite into the market share of pizza hut, thus, there is a strong business rivalry between the firms in which every side want to be the market leader. Papa John’s also offers quick services like Pizza Hut. The firm is third in the business in terms of sales. Business rivalry between the firm and pizza hut is often founded on the fact that they it offers exact related services like pizza hut. For success, pizza hut must consider the impact of market dynamics about the firm. Little Caesar comes in third, in the industry. Pizza Hut has been able to fend off the competitive rivalry using various marketing tools. First, the company takes on offensive product promotion with

Voting, Campaigns, and Elections Research Paper Example | Topics and Well Written Essays - 750 words

Voting, Campaigns, and Elections - Research Paper Example However, it is crucial for both the candidates and the government that the public steps out to cast their vote because the candidates realize the importance of each vote that is cast in their favor. The government, similarly, in a democratic set-up looks to establish a government that is the masses choice. Thus, Voter turnout is an essential aspect in determining the people who should come into power. Apart from these, it instills the sense of contribution in the people’s minds and they feel virtuous, bring down the level of societal imbalance in terms of corruption, crime etc. Before and after all major elections, voter turnouts are measured. This is to ascertain expected votes that can be cast, and the actual votes cast on Election Day. The differential is researched extensively to determine the reasons for less than 100% turnout. Total eligible voters who have registered themselves, form the voters’ pool and turnout is calculated by surveying them and conducting rese arches. These can be done by calling the prospective voters up to ask of their participation in the elections can be expected. Other ways include mailing pre-stamped survey cards and holding internet polls. However, the accuracy of such mediums is not certain due to the study that many people are not truthful about not voting to give a favorable picture to themselves (Holbrook and Krosnick 328). According to a research by internationalcomparision.org, in the region of Australia and Germany the voter turnaround during the period of 2013 was 92% and 71.55%, in Canda it was 61.41% during 2011, in France it was 80.35% in case of parliamentary elections and in United States it was 68% in presidential elections during 2012 and in United Kingdom it was 66% in parliamentary elections during 2010 and In United States it was 38% (internationalcomparison.org 1). This shows that as compared to other countries of the developed world, the turnout statistics for the United States is fairly low, ev en though the Americans are said to be more politically active and aware as compared to other countries. According to a study conducted by Bingham Powell, this low turnout can be attributed to 5% political attitudes, 14% to the rigid restriction laws and 13% to the institutional factors and party manifestos (Powell Jr 17). However, there is no proof that this study is prevalent in this age as well. As far as Texas- as one of the lowest turnout regions in the United States- is concerned, an election study conducted by the George Mason University on 2010 elections showed that the total turnout in the US was 41% and Texas turnout amounted to 32% (Mcdonald 1). A number of times mayors have been selected upon a turnout of less than 10% of the total potential voters in Texas. The common reasons identified for this lapse are lack of proper information, ignorance and fear. Frequent elections-Primary, general, and special elections- and lack of belief in the legitimacy of the candidates are also attributed to this behavior. Historically, the state of Texas has had the most conspired voting schemes and regulations that were imposed and then reversed due to public pressures. Many instances of candidates using electoral donations for personal use has also lessened people urge to step out and practice their right. Since Texas is inhibited by minorities of all ethnicities

Culturally Responsive Teaching in American Education Research Paper

Culturally Responsive Teaching in American Education - Research Paper Example Culturally responsive teaching is particularly important in the case of the USA. People from different backgrounds characterize the USA. Therefore, the students in a particular state experience a different culture from the student from a different state. The education in the different states is based on the culture of the region. The society in the USA is multi-racial with the intrusion of people from different countries. (Culture, n.d.). The presence of different races in society with their different backgrounds and culture has led to the importance of the culturally responsive teaching in the USA. The paper will deal with the importance of the culturally responsive teaching in the context of the USA. The modern world has been characterized by the globalization of the economy. The countries have come closer with the closeness in the economy and it is common nowadays to experience society as a multi-cultured one. People from a country moves to the other countries to integrate into the society. The people from the other countries bring some distinctive cultural traits with them, which become part of the society. The USA has become one of the most developed economies of the world. The development of the economy in the country attracted people across the world. They went to the USA to be part of the development and make them economically stable. The economy of USA offered an opportunity for all people in the world. The society of the USA has grown to become one of the most multicultural societies in the world with the influx of people from all over the world. The population of USA consists of people from different ethnic backgrounds. The Native Americans and the Alaskans are perhaps the oldest community in the country. Blacks are the descendants of the people from Africa. Many of the Blacks in the modern days came to the country in the days of slavery and the openness of the society and the economic development of the country convinced them to stay in the USA. The Black population in the country is projected to rise in the coming years.

-High school graduates should take a year off (a gap year) before Essay

-High school graduates should take a year off (a gap year) before entering university - Essay Example This makes them appreciate cultural diversity, and as a result, they are able to interact with other students from different cultural backgrounds (Griffith 220) b) Some of the students get a chance to travel to other foreign places which provides them an opportunity to learn different cultures that are different from their own. The travelling also offers a chance to earn money and learn new languages. 3. a) It provides an opportunity to save money. In this economic crisis, the high-school graduates engage in income-generating activities that provide money to pay college tuition and offset other expenses (White 54). b) The students save money in the form of having a clear objective in what courses to take in college. This enables them to avoid four or more years of wasted money and time spent on aimless drifting from one course to another. 4. a) The gap year increases the chance of a student admission to college of choice. The break-off year gives one a chance to take part in other extra-curricular activities that give leverage to ones admission chances. During college admissions, a lot of factors are considered besides the student’s score and teacher recommendation (White 53). b) The factors may include volunteering for a cause or organization, or learning of a foreign language, for example, for two student applicants with high student’s score and appropriate recommendations from the teachers, the one with extra experience in matters non academic stands a high chance of being admitted compared to his counterpart. III Conclusion: As I conclude, it is evident that the year gap does more good than harm to a high-school graduate. Students with the experience of a year gap bring a different aspect to classes. Majority of the students who have taken a year gap, are of the opinion, that they learned more during the one year compared to the total time they have spent in a college class.

Using Assessment and Feedback Essay Example for Free

Using Assessment and Feedback Essay The purpose of this study is to determine if differentiated instruction has an effect on student achievement and multiple intelligences in a classroom. One of the best ways to address multiple intelligences in a classroom is for teachers to develop their understanding of the natural convergence of certain concepts. Dedicated teachers who are well practiced in a variety of strategies can more effectively address multiple intelligences in their classrooms. Direct instruction and differentiated instruction are two different teaching strategies. In direct instruction students work in whole group. The teacher explains the task to the students based on targeted learning outcomes. Students work in a large group on the required task in a timely manner. On the other hand, students who work in a flexible and/or cooperative group are guided with the strategy of differentiated instruction. The students in the group work together to master a set of skills depicted and explained in detail by the teacher. The teacher provides instruction based on the uniqueness of each student and his or her specific learning style. In differentiated instruction, students and teachers collaborate with one another to meet the targeted goals (Tomlinson, 2001). Teachers use differentiated instruction in the classroom by prescribing technology supported cooperation, which enhanced student achievement. Most important, significant increases occurred in student achievement for students in the treatment group who used Internet-based software that differentiated instruction based on student needs and targeted learning outcomes. In the same way, teachers who are trained to use CAI and cooperative learning in quality professional development programs notably and effectively can change their teaching practices. Technology-based instruction in the classroom requires training. High-quality professional development is ongoing staff development at the school site for administrators, teachers, and other instructional staff to understand student needs and improve results (National Staff Development Council, 2004). Teachers at the targeted school come to the table with varying levels of ability, technology skills, and knowledge of computers. Professional development is a key factor in providing teachers with the mechanics that assist in understanding and applying the technology in differentiated instruction. The staff at the targeted school receives monthly technology-based professional development. The goals of the professional development sessions are well defined. According to Joyce and Showers (2002), effective professional development includes ongoing modeling, practice, feedback, and reflection over time. In a typical coaching model, literacy coaches and teachers engage in a cycle of demonstration, observation, and reflection (Mraz et al. 2009). Together, both participants demonstrate, observe, reflect, and consider how such teaching decisions influence students. Another level of reflection occurs when the coach and teacher consider the learning outcomes of the students. As this happens, teachers develop a vested interest in coaching and start to see the benefits of reflection within their practice. Oftentimes, such awareness inspires teachers to continue their engagement in professional development and reflection. They become stakeholders in their own learning and seek ongoing support from their literacy coach. Differentiated support, based on teachers individual needs and learning styles, is crucial for the work of a literacy coach. Learning happens within teachers, not to them (Tomlinson McTighe, 2006). One-size-fits-all professional development focuses on the dissemination of the same information to teachers and does not consider application or individual learning styles. Yet teachers are unique in terms of their pedagogy, experience, and content knowledge. Therefore, learning should be differentiated to provide multiple options for taking in information, making sense of ideas, and sharing the information learned (Tomlinson McTighe, 2006). If teachers are expected to provide instruction responsive to students’ learning style needs, it is essential they be provided with the training and experience necessary to do so (Evans Waring; Honigsfeld Schiering, 2004). However, teachers who effectively implement the experiential approach do not focus on the hands-on nature of constructivist experientialism to the exclusion of serious mental involvement. Indeed, students must also interact mentally through reflection and conceptualization of their experiences (Kolb Kolb, 2009). The implementation of this involves active experimentation and concrete experiences in the hands-on stage and reflective observation and abstract conceptualization in the minds-on stage (Young, 2002). Traditionally assessments have been used to measure how much our students have learned up to a particular point in time (Stiggins, 2007). This is what Rick Stiggins alls assessment of learning and what we use to see whether our students are meeting standards set by the state, the district, or the classroom teacher. These summative assessments are conducted after a unit or certain time period to determine how much learning has taken place. Although Stiggins notes that assessments of learning are important if we are to ascribe grades to students and provide accountability, he urges teachers to focus more on assessment for learning. These types of assessment — formative assessments — support learning during the learning process. Thomas R. Guskey suggests that for assessments to become an integral part of the instructional process, teachers need to change their approach in three important ways. They must 1) use assessments as sources of information for both students and teachers, 2) follow assessments with high-quality corrective instruction, and 3) give students second chances to demonstrate success (2007). In differentiated classrooms everywhere, a resounding mantra is Fair is not equal; fair is getting what you need. Assessments enable us to determine what students need. But for our assessments to be accurate, we need multiple measures of student understanding. We need evidence gathered over time in different ways to evaluate how effective the teaching and learning process has been. Tomlinson and McTighe (2006) suggest that when we gather a photo album rather than a snapshot of our students, we can differentiate instruction based on a more accurate evaluation of our students learning needs (Dodge). A students opportunity to learn is the single most important student success variable that schools can control. This seems straightforward, but researchers have discovered that, in many schools, the learning continuum is divided into three disparate entities: the intended curriculum, the implemented curriculum, and the attained curriculum. The intended curriculum is content specified by school or external measures (e. g. , national content standards). The implemented curriculum is content actually delivered by teachers. And the attained curriculum is what students learn. While most parents (and educators) assume congruity between the three entities, the discrepancy between them is, in practice, often surprisingly pronounced, in part because when teachers use the textbook as the curriculum for a course and cannot cover all the material, they commonly make independent and idiosyncratic decisions about what should be covered — directly influencing the students opportunity to learn. Research on OTL establishes a compelling argument for curriculum articulation.

Challenges in the 21st Century Police Force

Challenges in the 21st Century Police Force What are the Challenges a Police Force face in a diverse Society? A diverse society is a society in which there are different kinds of people, different races such as black, white, Asian, Mexican etc. The theory of diversity includes acceptance and respect. It means understanding that each individual is unique and knowing individual differences. These can be along the magnitudes of age, race, ethnicity, sexual orientation, gender, physical abilities, socio-economic status and religious beliefs. This essay will explain in detail these main challenges that police face in a diverse society. Diversity in the police force is one of the most major aspects that should be looked at. This is because of the outcome that it is most likely to have on the effectiveness and the overall perception of the police force. Policing is one of the most vital requirements of a non-violent living of society. Policing can be seen as overseeing others ensuring that they keep to law and order. As a result the most significant work of the police is to implement public orders and ensure that they abide by the law. The police force is given the order of imposing law in society. It makes sure people practice their individual rights but in doing so they do not obstruct the rights of others to practice their rights too. The police force is also given responsibilities to oversee the public relationship. In servicing the public, the police therefore are involved in an arrangement of activities that are meant to ensure a supportive atmosphere of life in the public. In this regard, they adapt important functions like management and directing of traffic, be present at emergencies, directing tourists, and other purposes further than their ordinary tasks of arresting and punishing law breakers. For that reason we can say the community needs regulating by the police in order to be operational. This shows that they will need to be in full effect in their work in order for them to deal with a number of different issues that arise in the running of order in public. It will be essential if police are well equipped, organized and well adapted to these challenges. The public is diverse so is the complications so the police will need to be highly prepared to address this in public. And so, one of the most vital problems that in the police force that it becomes a necessity to look into is diversity in their training and in their plan for the police force in order to address situations effectively. Disappointment to deliver services will not be the only bad outcome of lack of diversity but it will also be compounded. It has been shown that the malfunctioning of the police force is increasing rapidly as a result of lack of doubt and faith between different ethnic groups depending on the way they feel represented in the force. In major cities around the world, there has been increasing conflicts between the ethnic minority groups and the majority of the police force, for example in the US conflict is constantly accumulating between the white police and the Black American youths who feel that they are not represented in the police force. Race plays a factor, to the extent that it’s a white officer and a black victim. Black people were subject to unusual policing, and depicted by the media, politicians and criminal justice agents as a ‘social problem’ and demonised as ‘folk devils’. Consequently, this could lead to the public being reluctant to give information to the police for that reason this undermines the issue of communicating police. The public or the police are also likely to decline or appear as a witness due to the relationship between the two which becomes non-existent. It has been shown that some of the crimes that are committed particularly in the low income areas are due to marginalisation of these areas since they are not well represented in the police force. (Spencer and Hough 2000, p.82) The minute the marginalised groups feel that they have been disregarded and not well represented, they may resort to organising as well as joining criminal gangs and criminal activities which take on the role of protecting their area and the public where police have been unsuccessful. This will also lead to police orders not being recognised in the marginalised groups subsequently they may not feel as part of the larger society. In some instances it has been shown that the lack of integration of the marginalised groups in the police force can result to anxiety and in some cases riots. There have been several claims that the communities who felt side-lined always feel like they are victimized by the police force and are almost certainly likely to rise against some police orders. Between the 6th and 10th of august 2011 thousands ofpeoplein the UK were rioting in several boroughs in London and many cities and towns. This was due to the protest against the death of a local who was shot dead by police without reason, violence then began, destroyed homes, police vehicles, andbusinessof citizens and even magistrate’s court of London. The following reasons can be outlined as basic reasons for the riots; poor relationship between the police and communities, especially where a ‘stop and search’ occurred whilst some deliberately engaged in the riots to loot without any consequence and others engaged deliberately to attack the police. As we mentioned there is a possibility of growth within street groups/gangs which take on the role of the police. This makes the streets more dangerous not only for the police but also for the community and a breeding ground for unlawful criminal activities. (Arvind 1999, P.270) There has been an increase in diversity in the UK society since 1960s. This was due to the increased rate for global order that was taking place as well as the growth of the economic system that gave rise to different classes in society. There was also the enactment of new legislations which were all intended at winding the right of the previously marginalised group. Incidentally these acts were looking towards generating a more lawful society where individuals coexisted as one and where there A number of legislations that were put in place since then to address the necessities of marginalised groups. The sexual Act 1967 was enacted in the awareness of legalising and protecting homosexuality which was practiced by a minority group in the UK society. In 1970 the Equal Pay Act was to create more fairness in the workplace and to decrease the growth in segmentation of the society into classes. The Sex Discrimination Act 1975 was to defend individuals from being discriminated on the foundations of their sex particularly in employment and in other public places. In 1976 the Race relations Act was to address the issue of discrimination according to race. This was aimed at protecting the human rights of minority races in the UK. In the recent past there has been way of Human Rights Act 1998 which prolonged the protection in contradiction of discrimination on the ground of religion. All the above represents laws that have been put in place in the UK in order to bring some equality. This has been due to the awareness that society in the UK is facing numerous challenges. With such consciousness the government has been in the lead in safeguarding the laws to lookout for diversity and to protect all individuals. ( Skalnick and Fyfe 2005,) Nevertheless there have been efforts by the government to address the issue of diversity in society; still there are some problems that the police force in the UK is facing. One of the foremost problems that have been affecting the public is gene hunt attitudes. This has been led by the opinions in society that there are some who are more superior to others and some who can accomplish better than others. This is evident to the belief that police men are better than police women and consequently there has been a twisted recruitment and employment in the police force. This issue has been dealt with in a comprehensive manner but it still remains a matter in the police force. On the other hand there are other problems that have been there and are still present. One of such problems has been racism and ethnicity. The issue of racism has not only been mirrored in the police force itself but has also caused an effect on the relationship between the police and the public. For example there are some races that are imposed to abrupt stop and search in the public as mentioned earlier. It has been publicised that Black youth and Asians are imposed to this form of inequality by the police force. The use of stop and search powers by the police has been the most controversial issue in debates about policing ethnic minority communities. Specifically for young black men the humiliating experience of being stopped repeatedly and searched is a fact of life, in some parts of London at least. Also research evidence shows that in general, people who are seen as ‘white’ tend to have a more satisfactory experience of the police than people whose ancestry lies in Asia, Africa and the ‘islands of the sea’. Inside the police force there has been animosity on the mode of promotion as the proportion of ethnic minority officers at constable and advanced level remains low compared to others. The numbers of ethnic minorities at the higher ranks of the police service inappropriately continue to be low – only 45 ethnic minorities were ranked at Superintendent and above in 2006 in comparison to 1,634 white people ( Minsitry of Justice 2007) In 2004, a report for the Morris Inquiry by Assistant Commissioner/Policeman Tarique Ghaffur found black and Asian officers are expected to be investigated twice as likely or receive formal written warnings compared to other officers. This indicates that the issue of ethnic issues and racism is not only reflected in the policing of the public but it is also a problematic within the police force itself. In this regard the majority of white police officers have been shown to be mistreating their black and Asian counterpart based on holding of ethnic minority suspects. (Rowe 2004, p. 71) An additional problem that the police force has been facing is gender issues. Historically there has been improvement on this subject. There was not at all any woman in the UK police force till the development of Women’s Police Service (WPS) in London in 1914. This was formed by Suffragette and anti-slavery complainers Margaret Dawson and Nina Boyle. Yet there was still no connection the Metropolitan police force. At that time the Chief commission permitted those to patrol the setter, to take on rescue work on prostitutes; however they were issued with identity cards. Female police were seen as a side police to assist the main police force to deal with petty/minor issues. In 1915 the Police in Grantham, Lincolnshire became initially the first to recruit women officially in the force with Mrs. Edith Smith becoming the first female police officer to be granted the power to arrest. In 1918 the metropolitan’s police selected 25 women for the world of patrol but they were not given power to arrest till 1923 to 1930 (Westmarland 2001, p.93) Even though they were included in the police force, women continue as a separated force from the main police force. Nonetheless this was brought to an end with the enactment of the Equal Pay Act of 1970 which required police authority to take stock. In 1973 there was a move with the integration of the women’s police service in the main police force. This was 150 years since the development of the Metropolitan Police. ( Brown and Heidersohn 2000) For all that time whilst there was low presentation of women in the police force, many problems were experienced with the treatment of the cases regarding women. Increased rates of rape were becoming common and most of these cases were not well controlled by the male officers who had the same male ego with the rapists. Victims of these occurrences were not able to talk to female officers who could have understood them well and better. Even by late 1990s there was still not a professional force that could carefully deal with the issue of rape. In this year the Met Assistant Commissioner agreed with the notion that the police force could be making a contribution to low convincing rates for rapists due to lack of professionalism in their work. This is evident to primary evidence kits which are used to take urine samples and mouth swabs before a medical examination takes place which was only used in only 1/3 of all the instances that they were likely to be used. (Cater Collin 2004) Sexuality is also an issue as far as diversity in the police force is fretful. There has been many assumptions that has been made with regards to this issue that homosexuality is likely to effect the police. There has been gradual acceptance since 1960s with the legislations that were made. In 1990 the development of the gay police association including high profile police included high profile police offences which led to an increase in complaints of homophobic among police officers. It is recorded that between 2007 and 2007 there were around 7000 driven of homophobia in the police force. The issue of disabled police officers has surfaced more than often. They have claimed to be side-lined which led to the development of National Disabled Police association. There has also been an issue increasing regarding religion in the police force. Together police performance should be carried out in alliance with the public in order to help them recognize the diversity within that community itself. The two concepts above all relate to a series of problems but all in which can help improve good service delivered by the police. Both concepts can be taken as a likely way of responding to the devisers needs of the various groups within society. In 1999 there was determination to increase the number of police officers recruited from ethnic minorities. The racist murder of a black London teenager, Stephen Lawrence, in April 1993 triggered this and a subsequent inquiry by Sir William Macpherson into his death. The Macpherson report which was published in February 1999 concluded that the police handling of the murder investigation had been marred by institutional racism and called, amongst other things, for targets to be set to increase the recruitment and retention of ethnic minority officers. Looking carefully at the concept of policing by the community, we find that new measures have been taken on. Various proposals have been proposed by the home office in terms of increasing this diversity within the police force. There has been an increase in the proportion of serving police officers who are from ethnic minorities, from 0.7 per cent in 1986 to 3.4 per cent in 2005 ( Ministry of Justice 2007). This means that they remain considerably under-represented given that around 7 per cent of the economically active population are from ethnic minorities, and this was also below the target of 4 per cent proposed in 2004. The home office targets to increase this by February 2009 although it was decided to drop this unrealistic central target and have it replaced with individual targets for to each police force to imitate the ethnic make-up of their local communities. A growing trend in the variation of employing where from 2003 it was passed that the assessor from police recruits will be from the local community rather than the police force. There has also been an increased consciousness on the need that certain issues such as rape needs to be addressed especially with an increase in recruiting female officers. Furthermore issues such as sexuality need to be addressed such as homophobic attacks and Islam phobia attacks. To conclude police face multiple challenges everyday continuously addressing the issue of diversity’s but this will help to make the police force more receptive to the requirement of the public and will also assist improving the relationship between the police and the public. REFERENCES Arvind, V 1999, Cultural roots Tucson, AZ. of police corruption in India, Policing, 3, (pp. 234) Brown, J. Heidersohn, F 2000, Gender and policing: comparative perspectives, MacMillan pp. 301 Carter Collins, S.2004, Sexual harassment and police discipline: Whos policing the police? Policing, Vol.4, pp. 511 Heidensohn, F 2005, Women in Control? In Newburn, Policing, pp. 751-760 Joan, M 1998, Deadly force and the rule of law: the Guyana example, Policing, 3, (pp. 465 479) Rowe, M 2004, Policing, race and racism, William Silvestri, M 2003, Women in charge: policing, gender and leadership, William Skalnick, J. Fyfe, J 2005, the beating of Rodney King in Newburn, Policing, pp. 568-575 Spencer, B. Hough, M 2000, Policing diversity: lessons from Lambeth, Home Office, Policing and Reducing Crime Unit Westmarland, L 2001, Gender and policing: sex, power and police culture, William

Executive Summary

Executive Summary Executive Summary For Wingate systems to work, a relationship marketing model can be used via e-commerce to increase success. To most, it would seem late in the game to begin assessing whether continuous relationship marketing (CRM) can work in e-commerce. In the decade or so since the issue first arose, several things have become apparent, not least of which is that simply segmenting a market to serve different populations of customers, especially online customers, is inadequate. In fact, relationship marketing has been defined, since the 1980s, as â€Å"attracting, maintaining, andin multi-service organizationsenhancing customer relationships,† (Stern, 1997) In addition, â€Å"the reality of customers forming relationships with people rather than [with] goods† is what drove it, and made it a key source of benefits to the firm. (Stern, 1997) For traditional relationship marketing to work as it should in any organization, all other business parameters also need to be in place. Recently, this has been identified in a forward-looking model as a â€Å"holistic, dynamic and dialectical† model. (Chang, 2004) Not surprisingly, this model was developed in an Asian developing economy context. The author noted that local firms in developing countries need to be creative in developing e-business strategies because they are operating in under-developed e-business environments. It that is true for relationship marketing success in developing countries, it should, therefore, be even more valuable to mature organizations operating in mature business environments. E-business is sometimes identified as the â€Å"convergence of digital technology, intellectual property and customer supremacy† (Chang, 2004) and it emphasizes the interconnectedness of both the hardware and human capital functions within any company that wants to be successful in using CRM in an e-business environment. Done right, it will transcend â€Å"the traditional boundaries of space, time, individuals and organizations.† (Chang, 2004) Introduction Despite the dot-com failures of the recent past, few would doubt that e-business is a main driver of the new and future economy globally. It is also safe to assume that relationship marketing began its development when bricks-and-mortar businesses were able to operate without substantial Internet presence. Then, it was ‘relationship marketing, and depended on such things as ‘personal bankers, and ‘personal shoppers, and arguably, within each organization that had added the relationship marketing function, it was viewed as a ‘must have but with little relative impact on the bottom line. However, three things entered the business arena that made it paramount for relationship marketing to become both continuous (CRM) and integrated into the business structures. Those three things were the development of digital technologies, the importance of intellectual property, and â€Å"customer supremacy,† defined as customization of product/service and reduced cycle time. (Chang, 2004) E-business has altered prior relationships so that the complex of digital technology, intellectual property and customer supremacy when integrated with business activities makes conventional rules of business obsolete. â€Å"E-business seems to have the capability to change the competitive landscapes in the traditional industries, create new industries, and affect the configuration and coordination of firm-level business activities, especially such external activities as customer relationship management†¦..† (Chang, 2004) Companies that use e-commerce successfully within the holistic CRM paradigm will necessarily have integrated all these elements rather than treating each as a separate profit center or line item, with convergence merely found on the balance sheet and not in the conduct of the business itself. Background Organizational form, business model and strategy have been considered the framework of commerce. In the holistic viewpoint, there are only two factors, business configuration and business coordination. In this context, business configuration is used to mean the scope of business coverage by a company, what was once known as strategy. Business coordination refers to the style of business relationships both within a company and with its customers and suppliers. (Chang, 2004) If these two components of business are used in a truly holistic manner, the result will be virtually zero distance between customers and suppliers, zero inventory and (near) zero working capital. In short, the relationship marketing function will have made the company—whether a product- or service-based business—into a simply go-between. The profit comes from performing the service of obtaining supplies that become product or service, ‘warehousing that product or service only minimally, and transmitting it to the customer. Obviously, the trick to it all is knowing the suppliers and customers well enough that there is no additional negotiation needed and order and payment change hands almost simultaneously. For this, e-commerce would seem ideally suited. Strategies Intimacy model A second new thrust identified in relationship marketing is the intimacy model of relationship marketing. Personal sales, the traditional basis for relationship marketing, occur in real time. In some respects, so do e-commerce sales, with the difference that they are not happening in a ‘real place but rather a virtual storefront. That advertising—communication through a nonpersonal medium—is essential to e-commerce relationships brings into the equation the theory of intimacy. Some researchers regard evaluation of customer intimacy as a business concept as important as the holistic model. (Stern, 1997) Intimacy theory â€Å"accounts for the influence of emotion in relationships as well as that of cognition (feelings as well as thoughts).† It also allows insight into the deterioration of relationships, and finally, it â€Å"emphasizes the association between relationship stages and persuasive communication that enhances the services firms ability to apply relationship management to advertising as well as to personal sales.† (Stern, 1997) Because e-commerce is a blending of all of these elements, but not in the presence of a ‘live intermediary, it may be useful to consider whether these factors are included in ecommerce relationship marketing today, or only in ‘bricks and mortar settings (Theodosiou, M. and Leonidou, L.C., 2003). Five bases of intimacy in relationship marketing Just as Chang identified two elements to the setting in which relationship marketing can occur and be holistic, Stern identifies five components of intimacy in relationship marketing (Vorhies, D.W. and Morgan, N.A., 2003). Communication and sympathetic listening This includes self-disclosure, a willingness to share personal or attitudinal information. In the relationship-selling arena, the communication will generally be one way, from customer to company. The listener, in this case the company, must provide the sympathetic, that is, non-judgmental, listening. In that way, the customer reveals needs and desires and the company builds trust. So, â€Å"relationships in which a consumer tells all to a non-disclosing partner are perceived as intimate as long as the partner communicates a sympathetic attitude to what is being told.† (Stern, 1997) â€Å"Advertisements aimed at conveying sympathetic listening transform one-way media communication (that is, non-interactive messages) into a representation of responsiveness,† Stern adds. (1997) An example she gives is direct mail and online marketer Lands Ends headline, â€Å"Well knock ourselves out for you.† The copy reads, â€Å"Ever since we started doing business back in 1963 . . . weve done our level best to satisfy our customers. So you can be sure that whenever you call, well do whatever it takes to satisfy you, in our friendly Wisconsin way.† (Quoted by Stern , 1997) Commitment: Bonding with Consumers. A sense of â€Å"weness† is the belief that each member of a relationship is committed to the welfare of the other. (Stern, 1997) As a customer grows accustomed to positive responses in a business relationship, that feeling develops and they begin to say â€Å"my credit card company† or â€Å"my car dealership.† Stern notes that bonding techniques are an increasingly popular marketing strategy for services marketers attempting to establish long-term bonds with consumers so they can be retained. By 1997, it had been ascertained that retention beat prospecting in terms of profitability. (Stern, 1997) This goes so far as to allow a firm to lose money, be design, on a particular transaction in order to retain the customer. In a credit-card relationship, this might include waiving a fee for a late payment when it was clearly an oddity in the customers usual behavior. Caring and Giving Altruism is the watchword here, and not demands for reciprocity, even though it is a ‘relationship. Companies carrying out relationship marketing can activate perception of this by basing decisions and reactions on a â€Å"needs rule rather than an equity rule† to establish a closer mental association. (Stern, 1007) This has been successfully used in financial services POS advertising. Chase Manhattan Bank used a message at the bottom of its ATM receipts that said, â€Å"Chase give you 6 other ways to connect.† (Stern, 1997) So, even though it was an impersonal, practically an online, setting, and the ‘reach out factor was present. But the appearance was that the bank cared enough about all users of its ATMs to offer the information, at least. Comfort (Compatibility) A consumers sense of security in a relationship is central to retention. In dealing with service firms, consumers have been found to â€Å"evaluate their level of comfort†¦. on the dimension of mutual engagement in a joint venture.† (Stern, 1997) The vocabulary of intimacy is used in advertising to create this image. For example, New England Life positioned itself as â€Å"Your Financial Partner,† and showed images of three-generations meeting, conveying an image of long-term relationships. (Stern, 1997) Conflict Resolution and Trust This is a sort of last-ditch tactic in any relationship-marketing program. Although at times conflict may be inevitable, even in a well-maintained relationship, conflict resolution and problem-solving abilities including skill in listening, negotiation, and conciliation are essential to maintaining relationship marketing. (Stern, 1997) How possible this is in an e-commerce setting, especially in a service such as credit, might be problematical. There must, then, be a mechanism to resolve conflicts satisfactorily (Doty, D.H., Glick, W.H. and Huber, 1993). Campaigns: Advertising and Subscription How does a not-so-well known company show what they have, or how does a known company attack new segments seeking more consumer attention? Since the rolls on the net became voiceovers, the consumer retrieves what it wants, and the producer has to be hunted. The advertising model is based on using creative advertising banners and links in very frequented web-pages. Some companies have successfully advertised their new products and services through this system making sure their ads are more creative and attractive for the roaming eyes of the consumer (Gupta, A.K. and Govindarajan, 1991). The biggest winner here though, is the page that offers that space. Search engines like Amazon or Yahoo have made big use of this model. All the services they offer (e.g. chats, games, e-mail, search engine etc.) are for free, charging companies for the use of space for ads on their Web-pages. The more frequented a page is the more it costs to display an ad. Companies starting to use this model are def initely at an advantage for their present position and the its cost. Wingate proposes to use this model to advertise its latest concepts and designs (DiMaggio, P.J. and Powell, W.W., 1993). Wingate therefore plans to use the intimacy model and combine it with both the subscription model and the advertising model in order to market its product. The Subscription Model has become a very popular model with a high range of success. By subscribing in any service or company on the net, all your given information is stored on a special data base that is used to classify users. With this data-base that has all the records of visited products and purchases, the providers are able to target the visitors on a more personal basis. An example of this is Hotmail. Hotmail is not only one of the most popular, free e-mail services, but it also belongs to Microsoft. The new way to link the customer to the wanted page can also be manipulated by the new Passport system of Hotmail (Gresov, C. and Drazin, 1997). All the information given in subscription to Hotmail is automatically transferred to other services Microsoft offers. Say you entered, your hobby is to travel, therefore you will get e-mails about travel with new offers on where to fly, it also facilitates one with the advantage of not having to re-enter all their personal details all over again when subscribing in a new company run by Microsoft. This model is very powerful and it does not end there, consumers are followed through their life cycle becoming aware of what the company has to offer to the specific consumers. It is more likely that a father will consider the idea of a family insurance rather than a child. For the child, the company will target for example new bikes. This model divides the segments even further, making sure that the consumer feels special, with not costing much extra. Therefore, it will be important to start a database of existing customers and retain their information in order to provide them with updates of Wingates latest offers and ideas. Furthermore, a website could be setup and advertised to allow individuals to know about this subscription service if they would like to sign up for information. More information about how this concept can be advertised overall is discussed below in the basic advertising model. Controls Wingate plans to budget $3000-$5000 for monthly advertising. The idea will be to run banner ads on various websites for a fee, and to also advertise on pay per click websites such as Google adwords. Other Internet marketing companies can also be hired to keep keywords high on the search engine lists. Below is a chart demonstrating this. References Bielski, Lauren. (2001). â€Å"Making the customer relationship work.† ABA Banking Journal, 93(3). Chang, Steven Tung-lung. (2004). â€Å"A holistic framework of e-business strategy: the case of Haier in China.† Journal of Global Information Management, 1 April. DiMaggio, P.J. and Powell, W.W. (1993) The iron cage revisited: institutional isomorphism and collective rationality in organizational fields, American Sociological Review 48(2): 147-160. Doty, D.H., Glick, W.H. and Huber, G.P. (1993) Fit, equifinality, and organizational effectiveness: a test of two configurational theories, Academy of Management Journal 36(6): 1196-1250. Gresov, C. and Drazin, R. (1997) Equifinality: functional equivalence in organization design, Academy of Management Review 22(2): 403-428. Gupta, A.K. and Govindarajan, V. (1991) Knowledge flows and the structure of control within multinational corporations, Academy of Management Review 16(4): 768-792. Ohung, Sungmi and Mike Sherman. (2002). â€Å"Emerging Marketing: Companies dont need state-of-the-art tools, huge volumes of customer information, and armies of experts to use continuous relationship marketing effectively.† The McKinsey Quarterly, 62+. Stern, Barbara B. (1997). â€Å"Advertising Intimacy: Relationship marketing and the services consumer.† Journal of Advertising, 26 (4), 7+. Theodosiou, M. and Leonidou, L.C. (2003) Standardization versus adaptation of international marketing strategy: an integrative assessment of the empirical research, International Business Review 12(2): 141-1 71.

Huckleberry Finn by Mark Twain Essay -- civil war, blacks, freedom

Before the Civil War, slavery was what the people in the south considered the normal. It was all they knew. They had been taught that black’s where under the white people. The Black’s didn’t understand it, but to them it was a matter of life and death. They accepted it because they were scared of the consequences that followed. However, white people who helped the blacks were considered traitors. The blacks were stuck. They wanted freedom, but in the south it was almost impossible. If they ran and were caught they were killed and the people in the north were the only people who would help. Even the northerner had trouble helping a wide variety of blacks. Northerners tried, but they could never accomplish all that they wanted. One thing that was interesting was when southerners realized that blacks were human beings. Once they had this concept it was almost impossible to think of them as slaves or the workers. Slaver was a huge part of the south and once Huckleber ry Finn was published it showed some of the problems in the United States, including slavery. In Huckleberry Finn, by Mark Twain there are three scenes that I would consider my favorites: when Huck escapes from his dad, when King and Duke deceive a town and when Huck realized that Jim is a human being. In Huck Finn one of the turning points in the book was when Huck faked his death and met Jim on the island. Huck is locked into a cabin and his father periodically beets the poor boy. â€Å"Human beings can be awful cruel to one another.† His own dad beat him and chased him around the house trying to kill him. Eventually, Huck can’t handle it anymore, and has a plan. He won’t sit by and wait for his dad to kill him. The only way to prevent people from following him, Huck had to ... ...en we can learn to love them. Can you take the action and become similar to Huck Finn? Where is your heart? Works Cited Bilyeu, Suzanne. "Mark Twain's Bad Boy." New York Times Upfront 142 (2010): n. pag. Print. Discusses all that happened when the book was first released to the public. Hurt, Mathew. "Twain's Adventures of Huckleberry Finn." Explicator (2005): n. pag. Print. Discusses showed the character of Huck Finn. Michael, Green. "With Humor." Cobblestone 32 (2011): 36. Print. Shows how Twain and how he can manipulate words. Newell, Kate. "Authenticity in Adaptations of Adventures of Huckleberry Finn." Literature/Film Quarterly 41 (2013): 303. Print. It shows how the people can reject what they don't like. Wysocki, Barbara. "The Adventures of Huckleberry Finn." School Library 48 (2002): 87. Print. Shows what people should and how they should act.

Life :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  When you are   Ã‚  Ã‚  Ã‚  Ã‚  born in the United States with an Hispanic background, You are taught what your parents know. They teach you Spanish because that the language they know very well and they grew up with learning by their parents for a long time. But after you learn to speak your native language, then they want us to learn English very well and to use it more than the Spanish language. Being bilingual is to people advantages in getting jobs and becoming a big part in the business world know these days. More and more people want to hire people that know more that two languages so they can sell more to other people than just to people that can speak English. Like for example the Spanish language is very big to everyone know these days because were growing very fast in the United States. So know everytime you open up like instruction booklets or anything else, you will see it in English than the other language will be Spanish.   Ã‚  Ã‚  Ã‚  Ã‚  In 1980 a boy name Juan Carlos flew to New York from the Dominican Republic, he was so exhausted from the hot, sweaty flight he had. So then he jump into a yellow new york city cab, that had a very bad odor. Next he went to go to stay at his grandmother house. When he saw his five foot one inch grandmother with high cheek bones, he just ran up to her to give her a big huge hug. So when he got to her apartment he went to his small one window bedroom and was satisfy that he finally has its own room because he had to share with his two older brothers while he was back home.   Ã‚  Ã‚  Ã‚  Ã‚  Juan Carlos main goal was to get a decent enough job so that he can support his mother that is very ill from her high blood pressure. So he loved his mother so much he decided to go to New York and support his mother while he’s here working. The next day he left with his cousin Jr. whose an older than him and is very smart in his studies at school to look for a job, so that Juan can support his mother. They were walking in the crowded city of New York, when Jaun past by a Glamorous, beautiful hotel in 42 street. When he and his cousin stepped in their face was so shocked because they never seen such a beautiful hotel like that in their life.

Secret of Magnetism Essay -- essays research papers

Research, p.1 Do you want to know a secret? First, consider this: When a magician performs a magic trick, many ask, â€Å"How did he do that?† Well†¦the true magician never tells because it is a secret. But when speaking about magnetism and its use in our everyday lives, you can learn the SECRET—the secret of magnetism! A true scientist would be glad to share his secrets through experimentation. Thus, I will share the secret with you. It begins with science—physics, to be exact: matter and energy, conduction and induction, magnetizing and demagnetizing. All will be explained in my science project. More importantly, to discover through experimentation that the secret behind magnetism could be its power! Let’s start by defining an electromagnet.   Ã‚  Ã‚  Ã‚  Ã‚  An electromagnet is a temporary magnet formed when electric current flows through a wire or a conductor. Most electromagnets consist of wire wound around an iron core. This core is made from soft iron that loses its magnetism quickly when the electric current stops flowing through the wire.   Ã‚  Ã‚  Ã‚  Ã‚  Electromagnetism is the branch of physics that studies the relationship between electricity and magnetism. Electromagnetism is based on the fact that (1) an electric current or a charging electric field produces a magnetic field or (2) a charging magnetic field produces an electric field.   Ã‚  Ã‚  Ã‚  Ã‚  In 1820, the Danish scientist Hans Oersted discovered that a conductor carrying an electric current is surrounded by a magnetic field. When he brought a magnetized needle near a wire in which an electric current was flowing, the needle moved. Because a magnetized needle is moved by magnetic forces, the experiment proved that an electric current produces magnetism.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚   Research, p.2 Also, during the 1820’s, the French physicist Andre’ Marie Ampere declared that electric currents produce all magnetism. He concluded that a permanent bar magnet has tiny currents flowing in it. The work Oersted and Ampere did led to the development of the electromagnet—which is used in such devices as the telegraph and the electric bell. They confirmed as stated earlier: Most electromagnets consist of a coil of wire wound around an iron core. The electromagnet becomes temporarily magnetized when electric current flows th... ...you have any magnets around you? What shape are they? Magnets come in all shapes and sizes, but they all pull and push with an invisible force. Further, all magnets pull or attract some things but not others. For example, all magnets attract the metal iron. So, if you use a magnet to pick up safety pins or paper clips, it will only attract them if they contain iron.   Ã‚  Ã‚  Ã‚  Ã‚  You probably were aware that electricity can provide light, heat and sound. However, you probably did not know that electricity can also turn something into a magnet! Again, a magnet is anything that attracts or attaches to iron or steel. You have seen small magnets hold pictures and papers on refrigerator doors. There are a number of items in your home that need electromagnets to work, as I demonstrated with my doorbell experiment. To conclude, as you’ve witnessed, magnets have the ability to expel a force on other magnets or pieces of magnetic material some distance away. The reason that they can do this is because magnets are weaker the farther they are away from another magnet. Now that you know how a magnet works, can you make one? I’ll give you a hint: the North pole and South pole.

Public Relations Campaign American Girl Brand Essay

In a very competitive market, today most organizations are relying on public relations departments to create interest and manage the overall public perception. Publicity determines the people willingness to buy a product, invest in a company, and general interest of the association with the company in question mostly through employment. Companies use public relations to create publicity. The purpose of this paper is to explore ways in which America Girl can use PR to promote the new brand, Graceâ„ ¢ doll. American Girl brands are owned by Mattel, Inc that is registered on the NASDAQ stock exchange. The Mattel family specializes in design and production of toys and family products (Business Wire, 2015). The American Girl brand was introduced in 1986, and has been committed to products that suit girls aged 3 to 12 years such as movies, clothes, high-quality dolls, unforgettable experiences and high-quality dolls. The newest product of the American Girl is an 18-inch â€Å"doll† named Grace Thomas. She is a fanatic baker and also desires to start a baking business. She is motivated to pursue her entrepreneurial spirit. The â€Å"doll† has accessories, toys and outfits that reflect her interests including premium French Bakery set comprised of more than 60 pieces. Mattel Inc plans on producing product Grace Thomas doll for a period of one year, and the purpose of this paper is to create a publicity plan for the new product. Based on both demographic and psychographic informa tion and factors such as age, gender and interests, the target audience for this campaign is girls in the age group 3 to 12 years. The discussion in this paper focuses on reaching the target audience through the most effective means, which are screen media and social media. The target audience also has the influence on the family pocketbook and can influence the spending patterns of their families CITATION Cal08 l 1033 (Calvert, 2008). Goals                     To increase the number of American Girl Facebook followers from 947 likes to 2000 likes, targeting girls aged 3 to 12 within a period of three months To increase the number of American Girl Instagram followers from 830 followers to 2000 followers targeting the girls in the age 3 to 12 years within three months Objectives                     To increase the awareness of the Graceâ„ ¢ doll in the age group 3 to 12 years by 77% within a period of three months To increase the acceptance of the Graceâ„ ¢ by the adult population, especially parents, by 30 % within three months To motivate an action by the target audience specifically to try Graceâ„ ¢ and increase public interest by 25% within three months. The set goals and objectives can be achieved by integrating the services of traditional media. One of the most effective ways of achieving a successful campaign is through production of a pitch in a television show that promotes Graceâ„ ¢. In order to make the pitch successful, it has to be accompanied by a captivating and visually-oriented story. The story has to be pitched by a person who can effectively connect to the target audience. The pitch has to go suit the target audience’s needs, just like they way a TV producer can choose the programs that suit the target audience. The use of pitch can also be applied in the radio stations, where the radio host can help in reaching out to the target audience. Brochures, coupons, and Graceâ„ ¢ flyers are some of the traditional media that can be used in this campaign. The use of can also use direct mailing services to send promotional materials directly to the target audience. Summarily, public relation is a vital part of marketing. The goals and objectives set up in a PR campaign should be achievable. Since a public relations program is cheaper to ramp up than marketing, companies have shifted attention to public relations. A successful PR campaign needs to be unique, and entice the target audience. Traditional media can be integrated with a PR campaign to increase awareness of a product. References Business Wire. (2015). American Girl’s 2015 Girl of the Year â€Å"Bakes† a Difference and Helps Girls Find Their Own Recipe for Success. Retrieved from http://www.businesswire.com/multimedia/home/20150101005003/en/#.VOKyBCyAHK8 Calvert, S. L. (2008). Children as Consumers: Advertising and marketing. The future of children, 18(1), 205-234. Source document